A Stronger Future Starts with Solid Ground.

What Real Brokerage coming together with REMAX® means for agents looking for a lasting advantage.

Your business deserves a foundation you can trust, especially when the market keeps changing. REMAX has spent decades building a reputation that would be difficult to replicate. Its global network connects agents across markets, while independently owned brokerages bring that reach home.

Now, that foundation is behind a deliberate move forward.

AI is changing how agents work and clients search. Real Brokerage joining forces with REMAX brings advanced technology together with an established global brand, with agent productivity at the center of the strategy. For agents evaluating what comes next, REMAX offers the scale, technology and investment to help them compete at a higher level and grow with confidence.

Built on what makes REMAX, REMAX

Real Brokerage completed its acquisition of REMAX Holdings, Inc. on August 24, 2026, forming Real REMAX Group. REMAX retains its brand, franchise model and independent broker/owner structure.

That continuity matters. Agents can build their businesses with the backing of an established network as investment in technology expands what’s possible.

“Choosing a brokerage is a decision about your future. Agents deserve confidence in the brand they choose and the direction it’s taking. This next chapter builds on what has made REMAX a lasting choice, with investment guided by what agents need to compete as the industry evolves.”

Alex Vidal
President of REMAX

Established strength. Clear direction.

Behind REMAX are the people who give the brand its value. Experienced broker/owners understand their local markets. Across the network, ambitious agents share knowledge and build referral relationships that extend beyond their own communities.

Bold leadership is building on those strengths, with a clear focus on equipping agents for a changing industry.

“A brand earns its reputation through its people. The strength of REMAX comes from the agents and broker/owners who bring it to life every day. Investing in them is how the brand keeps moving forward.”

Abby Lee
Chief Marketing Officer, Real REMAX Group

Hear how the REMAX brand and network have made a difference in agents’ careers.

Give your ambition more hours

The right technology should make running your business easier, giving you more time to build relationships, serve clients and pursue new opportunities. Real’s technology was developed around the everyday demands of running a brokerage, with plans to extend access across the combined group.

From AI-powered capabilities to marketing and business management, these tools are designed to support how agents work today and where they want to go next.

For Pritesh Damani, Chief Technology Officer, Real REMAX Group, that starts with simplicity. “Great technology should be easy to use,” he says. “An agent should be able to ask a question, get a clear answer and move forward with the work that matters.”

The offering brings together existing marketing resources and new technology coming soon:

reZEN® | See your whole business in one place. Transaction workflows and business information come together, so you spend less time chasing updates. Coming soon.

Leo® | Keep client conversations moving. AI-powered support handles everyday tasks and client conversations, and you stay involved in what goes out. Coming soon.

REMAX + Canva | On-brand marketing, within reach. Create polished listing promotions and social posts with branded templates that make it easier to get started.

vibe | Stay connected. Find conversations, shared ideas and community updates in one dedicated app. Coming soon.


Your market is local. Your reach isn’t.

In luxury real estate, a client’s next opportunity may be across town or across an ocean. REMAX has a presence in over 120 countries and territories, more than any of its competitors. That reach makes REMAX the most globally connected network in the industry.

The REMAX Collection® builds on that global network with sophisticated marketing and digital distribution partnerships, helping luxury specialists showcase exceptional properties beyond their local markets.

“In luxury real estate, trust is the ultimate currency. The REMAX Collection brings local expertise together with worldwide influence, giving clients confidence that their property is represented well beyond their own market. This is the luxury of trust.”

Michael Altneu
VP of Luxury, Real REMAX Group

Your next move. On solid ground.

Choose a brand with the strength to support your business through changing markets and the ambition to keep moving forward.

REMAX enters this next chapter with a reputation built over decades and new investment in agent productivity. As advanced AI-powered technology becomes part of that offering, agents will have more support behind the work that shapes their business.

Talk with a local REMAX brokerage about the business you want to build — and how its support can help you get there.

Connect With a REMAX Brokerage

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