Why Clients Say Yes

A Closer Look at What Builds Client Trust

Clients don’t just sign a contract because they like your headshot. They sign because they trust you—and that trust helps fuel real estate agent success. Which could also mean they commit faster, refer more and remember you after closing. REMAX^® agents have been voted the Most Trusted real estate agents in the U.S.¹ not once, not twice, not three times, but year after year after… (you get it).

That’s a legacy of unstoppable performers. That’s credibility you can’t buy, and it’s proof that the brand delivers. When you join REMAX, you gain a built-in stellar reputation.

Here are 3 tips on maximizing your impact as a REMAX agent from day one.

1. Stay Authentic

Trust disappears the minute a client detects even a hint of “salesperson.” Radical honesty mixed with genuine kindness can fast-track their confidence in you.

Be upfront: Interest rates climbing? Timelines changing? Tell them straight. And listen when they have questions.

Speak their language: Do their eyes glaze over when you talk “industry trends”? Avoid the high-level small talk and give clients the advice they need.

Stay visible: No news is still news. Regular updates can help clients remain calm and positive.

With the REMAX name behind you, you have built-in credibility at your disposal. The brand does the heavy lifting, so you can show up and be your amazing self.

2. Be an Expert Who Leads the Way

Clients hire agents for the back-pocket access, negotiation skills and market insight they’re afraid to miss. So, constantly remind them why they chose you.

Have the numbers handy: Local trends, listing prices, interest rates — if you’re not ahead of the game, you’re already behind.

Make it make sense: When the market shifts, explain what it could mean and define a personalized strategy.

Flex your skills: Blog it, post it, scream it out your car sunroof. People don’t know you’re good unless you tell them. And then prove it.

REMAX is the most productive real estate network² that offers big-brand support, access to dozens of market reports and top-notch tech solutions. Everything you need to become unforgettable is all in one place.

3. Don’t Ghost After Closing

Some agents vanish once the ink dries. Big mistake. Look beyond the single sale and create a retention strategy that turns new clients into lifers.

Check in and mean it: A few months after closing, a quick, “How’s the new place?” or “Have you made your famous pasta in the new kitchen yet?” goes a long way.

Celebrate the wins: Housewarming party? New baby? Remember the milestones and send a card. They’ll think of you when it’s time to upgrade, downsize or refer.

Keep adding value: Send tips on home maintenance, property values or local events. Stay useful, stay remembered.

Connecting is easy at REMAX. Customizable e-campaigns, a smart CRM and the new HomeView™ app help keep you top of mind and top of their referral list. And embracing the REMAX culture can help you stand out.

Bonus Tip: Trust Takes Time. Unless You Start Here

Building prestige from scratch takes years, so why not join a brand that’s already earned it? When you’re with REMAX, you inherit a network built on results and reliability. Clients trust the brand¹, which can help them build trust with you.