How Joining RE/MAX^® Can Help You Build Your Brand

Building a recognizable personal brand isn’t just the domain of influencers or celebrities. It’s also the crux of a successful real estate career.

As a real estate agent, you likely don’t need us to tell you the importance of having a strong and memorable personal brand. So we won’t. Instead, we’ll tell you how RE/MAX can help you build and strengthen your brand.

Create a Digital Footprint

Did you know that about a third of agents don’t see the value in having a website for their business? According to the National Association of REALTORS®, that’s true: they say that only 66% of REALTORS® report having a website for their business.

You don’t want to part of that third.

A healthy personal brand starts with a custom personalized website. Your website should serve as your digital mecca, a place all clients can visit to learn more about you, your experience, your unique skills and your personality (in addition to your listings, of course).

More than simply being a customer resource, your website allows you to generate leads, educate customers on the market, boost your networking opportunities with other real estate professionals and more. And with shrewd SEO management, you can help your website climb to the top of the search engine mountain, establishing yourself as a local expert to those Googling for homes.

MAX/Tech powered by BoldTrail gives you the opportunity to build a website that touts your brand, your specialties and all the things that make you stand out as a real estate agent. And as you spread your digital footprint across various social media platforms, your website is the anchor of your brand that you can link customers back to.

Establish a Visual Identity

Another key to a strong brand is a uniform visual style. That extends beyond your headshots, mind you – you want to achieve consistency across all your typography, logos, color palettes and more. When a client sees a piece of your marketing and immediately knows it’s your brand, you know you’ve nailed a strong visual identity for your brand.

If the thought of creating visual promotional materials scares you, worry not. RE/MAX makes it easy to be your own marketing team with tools like Photofy, which allows you to create a bevy of personally branded content using powerful customization tools. Social media templates, email signatures, Zoom backgrounds – if you can think of it, you can probably do it in Photofy.

You also get access to RE/MAX Hustle, your own personal video marketing tool. Even if you’re no Martin Scorsese, the Hustle video tool makes it easy to create personally branded videos to share your brand, highlight your skills, promote listings and more.

Hone the Voice of Your Brand

Do you prefer to be casual and approachable in your business? Or are you strait-laced and professional? Either approach – or something different entirely – is perfectly fine, you just want to stay consistent. So when you’re creating your marketing materials in Photofy, Hustle or another RE/MAX tool, maintain the same brand voice.

Target the Right Audience

Who you want to appeal to matters significantly to your brand. Let’s say your business is geared primarily towards sellers – a brand that speaks to finding someone their dream home likely won’t resonate with the people you want to attract. With things like Smart Campaigns, you can set up recurring email campaigns to target sellers as soon as they hit your CRM. Now you know you’re targeting the right audience, and you can even adjust campaigns for other types of customers, too. That’s getting the most out of your brand.

Be You at RE/MAX

At RE/MAX, we want you to embody your mission and live your values. These are the essential building blocks of your brand, and they’re what your customers remember when they think of you. That’s why we give you the tools to be yourself. Come build your brand at RE/MAX.